The Midfield Group is a multi-faceted meat processing company built on solid farming foundations and embracing the values of life on the land. It was the core values of life on the land, an eye for livestock and faith in the fertile farmland of south-west Victoria which prompted Midfield founder Colin McKenna to enter into an arrangement with a local abattoir to process his livestock and offer it for sale in Melbourne in 1975.
Located in Warrnambool, in the heart of Victoria’s pristine Great South Coast region and one of Australia’s prime dairying regions, Colin and a group of dedicated key staff have expanded the business to a company with multiple divisions which is a major player in the domestic and export market, with beef, lamb, veal, mutton and their by-products traversing Australia and the globe.
Despite the growth, the fundamentals have never changed. The Midfield Group is a self-sufficient organisation with complete control over its products from paddock to plate.
The Midfield Group is 100 percent Australian owned and operated. It is a proud supporter of the south-west Victorian district, employing more than 1500 people largely from the region. We are involved in a variety of partner breeding programs with local farmers designed to cement supply and support local industry.
This relationship with the farming community and our years of experience mean you can always be assured of quality when you deal with Midfield.
